CP Kelco announces expansion of distribution relationship with Azelis in EMEA region

CP Kelco, a global leader of nature-based ingredient solutions, announced expanding its distribution relationship with Azelis in Europe, the Middle East, and Africa. The new distribution scope extension names Azelis as the exclusive distribution partner of CP Kelco across numerous countries and market segments.

• Effective earlier this year, Azelis was appointed as the exclusive distribution partner in South Africa, Nigeria, Ivory Coast, Ghana and Senegal.

• Effective in October 2021, Azelis was appointed the exclusive distribution partner in Egypt and certain territories within the Middle East, including Saudi Arabia, Lebanon, UAE, Qatar, Jordan, Kuwait, Bahrain, Oman and Iraq for the Food & Health market segment.

• As of 1 November 2021, Azelis will become the exclusive distribution partner in Algeria, Libya and Northern Ireland for all applications.

• And, effective 1 January 2022, Azelis will be the exclusive distribution partner of CP Kelco in Belgium for all applications and in Russia for Food & Health in addition to the previous appointment in Consumer and Industrial segments.

Under the new agreements, Azelis will distribute CP Kelco’s product lines for Consumer & Industrial (C&I) and Food applications, including GENU Pectin, KELCOGEL Gellan Gum, GENU Carrageenan, KELTROL Xanthan Gum, KELCO-VIS Diutan Gum (excluding personal care and construction applications), CELLULON Fermentation-Derived Cellulose (excluding personal care applications) and the newest addition, NUTRAVA Citrus Fiber.

Azelis’ local sales coverage, proven growth track record and industry-dedicated laboratory network, all steered by regionally based teams, position Azelis as a distributor of choice for CP Kelco to enhance business activities in the above-cited markets.

“This expanded global collaboration with Azelis is an exciting move for both parties. Our new combined forces will enhance our market and customer expertise to bring the best possible customer experiences and products to the market,” said Didier Viala, president of CP Kelco. “Azelis’ customer intimacy and market knowledge across these markets give us all the confidence to keep moving forward with them as our partner in these countries. We look forward to seeing great results.”

“We are truly proud to have the continued trust and support of CP Kelco. They have built a solid reputation in the industry by developing ground-breaking solutions powered by nature and ingredient expertise,” said Dr Hans Joachim Mϋller, Group chief executive officer at Azelis. “Their eco-friendly range is a significant and impactful addition to our portfolio across these countries, and our continuously strengthening relationship allows for fast implementation with our teams. We are delighted to further our commitment to one another with this extension and are ready to bring their great products to even more customers.”