Mother Dairy to establish over 700 new exclusive consumer touchpoints in Delhi by FY22-23

Mother Dairy, Delhi’s milk and milk products major and a wholly-owned subsidiary of the National Dairy Development Board (NDDB), announced that it has embarked upon a journey to strengthen its consumer touch-point network in the NCT of Delhi, mainly led by kiosks and franchise shops.

Mother Dairy’s consumer channel comprises different stores such as its milk booths, franchise shops, kiosks, etc. With a collective count of around 1800 such shops, Mother Dairy is the single largest retailer of milk and milk products in the NCT of Delhi, having its shops and outlets on such a wide scale. The company is working towards increasing this count to over 2500 by FY22-23, further strengthening its presence across the length and breadth of the capital region and, at the same time, bringing quality products a step closer to the city dwellers.

Elaborating the plan, Manish Bandlish, managing director, Mother Dairy, said, “Being one of the largest retailers of the capital region, we take pride in serving our consumers with quality products 365 days a year. Our consumer touchpoints have become an integral part of the capital region over the years. Mother Dairy’s outlets are present in prominent areas of RWAs, societies, military areas, hospitals, colleges, etc., which help meet the daily needs of our consumers. While serving the consumers, the strengthening of our sales network is also in line with our commitment of providing robust and direct market access to the farmers of the hinterland.”

As part of the same strategy, Mother Dairy today opened 15 kiosks in the NCT of Delhi in a single day. Of the 15 kiosks, 9 have been established in 9 campuses of Delhi Skill and Entrepreneurship University (DSEU) campuses and 6 in the Delhi Cantonment area. Bandlish inaugurated a kiosk at DSEU Dwarka Campus in Sector-9, Dwarka in the august presence of Neharika Vohra, vice chancellor, Delhi Skill and Entrepreneurship University.

Bandlish further added, “These structures of kiosks and franchise shops along with our booths have been instrumental in serving our consumers during testing times as well, providing quality products in close vicinity. We invite RWAs and other such institutions to reach out to us through our helpline number to enable us to set up such kiosks and shops in their localities as well.”

Mother Dairy’s booths, kiosks, franchise shops offer the entire range of Mother Dairy products, including products from Safal and Dhara, under one roof and are equipped with digital payment options.