Heritage Foods enters the Ready to Eat segment with the launch of 'Heritage Tikka Paneer'
Heritage Foods, one of India's leading private dairy players, recently announced its foray into the healthy ready to eat (RTE) segment with the launch of Heritage Tikka Paneer.
Heritage Tikka Paneer comes with pre-marinated Paneer mixed with curd (both produced at Heritage’s manufacturing facilities) and a right blend masala. All it takes to be ready to eat is 30-60 seconds heating up either in an oven or a microwave. The product promises to satiate the taste buds along with nourishing the nutrition quotient for all age groups. Heritage Tikka Paneer will be the time savior, bringing convenience for the working urban population, which can be creatively used for multiple delicious and nutritious cuisines. Heritage Tikka Paneer is available with microwavable trays with simple and easy-to-understand instructions for use.
Commenting on the introduction of Heritage Paneer Tikka, N Brahmani, executive director, Heritage Foods, said, “In line with the company’s strategy of expanding value-added product portfolio, Heritage Foods has entered into a new Ready to Eat, Heat n Eat segment. Heritage Paneer Tikka is the company’s first product in this segment, and the company will expand the portfolio with many launches that will have synergies with the company’s inherent strengths. The RTE segment is one of the fastest-growing and is expected to grow at a CAGR of 20%.”
In addition, Heritage Foods is expanding its yogurt footprint by launching it in Hyderabad. Commenting on the launch of French Yogurt brand Mamie Yova in Hyderabad, N Brahmani, director, Heritage Novandie Foods, said, “Heritage Novandie is proud to bring Mamie, the beloved mascot, to Hyderabad after launching it successfully in Maharashtra (Mumbai and Pune) and Gujarat (Surat and Ahmedabad). The Deliciously French Fruit Yogurt (available in Mango, Strawberry, Lychee and Blueberry flavors) along with our unique offering, the ‘Yo Pop’, a drinkable yogurt (available in Banana, Vanilla, Pina Colada and Mango flavors) is made available through the company’s omnichannel distribution network. The products are power-packed with a complete blend of nourishment and fulfillment for the Indian taste buds. Heritage’s legacy and strong presence in Hyderabad will help Mamie Yova reach our esteemed consumers and provide them with an unforgettable customer experience.”
Heritage Foods, founded in the year 1992, is India’s leading value-added and branded dairy products company. It has a presence in the cattle feed business through its subsidiary, Heritage Nutrivet (HNL).
Heritage Foods' milk and milk products such as curd, ghee, paneer, flavored milk, immunity milk, milkshake, butter, cheese, and cream are consumed by more than 1.5 million households in 11 states across India. Heritage Foods enjoys a strong brand affinity with its consumers and is especially known for its product authenticity, quality and freshness. It also enjoys long-term relationships with over 0.3 million farmers and has a wide distribution network across the country, comprising 6,223 distributors and agents.
In collaboration with Novandie (a subsidiary of Andros), Heritage Foods has set up a Yogurt plant through a joint partnership. This joint venture, Mamie Yova, aims at bringing the Deliciously French experience to India! The Mamie Yova brand depicts Franchisee, guilt-free indulgence and pleasure, with surprises full of nourishment and fulfillment. The company’s vision is to spread smiles to as many consumers as possible. The first production batch of the yogurts with stringent quality control has made its way to the Indian market since February 2021, starting its journey from 5 cities in India, namely, Mumbai, Pune, Surat, Ahmedabad, and Hyderabad.