A Memorandum of Understanding (MoU) was signed today to strengthen collaboration in promoting innovative Indian agri-startups under the BHARATI Initiative.

The partnership aims to provide a global platform for Indian agri and food startups by showcasing unique products in international retail spaces. The initiative will support startups with dedicated shelf space, sampling campaigns, product launches, and exposure visits, enabling them to directly connect with international consumers and expand their reach.

This strategic step reaffirms India’s commitment to empowering agri-entrepreneurs and enhancing the global presence of indigenous products. By fostering innovation and market access, the BHARATI Initiative is set to open new opportunities for startups, ensuring that Indian agri-food products achieve stronger recognition and competitiveness worldwide.

Source - APEDA