Carlsberg Group has been named European Bottler of the Year 2024 by PepsiCo, honoring the company’s exceptional performance and its robust, long-standing partnership with PepsiCo.

Carlsberg Sweden Driving Growth with Market Wins and Innovation

A key driver behind this success is Carlsberg Sweden, which has demonstrated remarkable growth, achieving double-digit volume increases over the past three years. Pepsi Max has emerged as the largest carbonated soft drink (CSD) brand in Sweden, contributing significantly to this impressive performance.

Carlsberg’s success in Sweden is built on a combination of strategic investments and operational excellence, including:

• Strengthening capabilities and expertise in the market.

• Expanding presence in independent eateries.

• Focusing on single-serve formats to drive convenience and growth.

• Advancing sustainability through increased use of recycled PET (rPET).

• Fostering a culture of inclusivity and collaboration across the organization.

Expanding Success Beyond Sweden with Strong Regional Partnerships

The prestigious award also highlights Carlsberg’s success beyond Sweden, recognizing the company’s strong strategic partnerships with PepsiCo in other markets, including:

• A consistent growth trajectory in Norway.

• A steadfast commitment to strengthening the business in Switzerland.

• A significant investment in Britvic to develop and expand the GB&I (Great Britain and Ireland) business.

Carlsberg: PepsiCo’s Largest Anchor Bottler in Europe with a Growing Global Footprint

Following the acquisition of Britvic earlier this year, Carlsberg Group now serves as PepsiCo’s bottling partner in seven global markets: Sweden, Norway, Switzerland, Great Britain, Ireland, Cambodia, and Laos.

In 2025, Carlsberg is set to expand its global footprint by adding two new markets—Kazakhstan and Kyrgyzstan—further strengthening its position as PepsiCo’s largest anchor bottler in Europe.

Competing for International Bottler of the Year 2024

The Bottler of the Year Europe trophy will be presented at the International Beverages Conference (IBC) in Barcelona, where Carlsberg will compete against other regional winners for the prestigious International Bottler of the Year 2024 title.

Carlsberg Group’s continued success reflects its unwavering commitment to excellence, innovation, and sustainable growth in partnership with PepsiCo.