Hatsun Agro Product had commissioned CRISIL to conduct a market study regarding milk procurement by private dairy companies in India. The study was initiated based on the request from R Rajasekaran, secretary, Tamil Nadu Dairies Association, for details about milk procurement in India by private players. Hatsun Agro Product had sponsored this all-India study by CRISIL.

According to RG Chandramogan, chairman, Hatsun Agro Product, "The report is extensive and gives a good picture of the contribution made by the private sector in the dairy industry starting from 1992 when the dairy industry was opened up for the private sector. The private sector used their risk capital without subsidies or loss write-off by state governments and contributed to the dairy sector's development. The report also highlights how the market mechanism in procurement works for cooperatives and private dairies".

Key highlights of the study included:

• Private Players have a strong foothold in 8 of the top 12 milk-producing states in India

• The top 12 states account for 88% of India's milk production as of 2019-20

• Private dairies in Tamil Nadu handle two-third of the total milk

Hatsun Agro Product (HAP) is a leading private sector dairy player in India. HAP procures milk from select fine quality cattle collected directly from around 4,00,000 farmers, chosen with care. HAP follows quality standards certified by the prestigious ISO 22000. HAP's portfolio includes Arun Icecreams – South India's leading ice cream brand, Arokya Milk – the country's largest private-sector milk brand; Hatsun Dairy Products – a rapidly growing, wide portfolio brand of dairy products, Ibaco – A premium chain of ice cream outlets enabling consumers to create their ice cream sundaes, Oyalo – New brand offering from Hatsun that dishes out delicious pizzas & Santosa – a fast-growing cattle feed brand. HAP's products are exported to 38 countries around the world.