Rastogi has been part of the leadership team at Spice Story and has played a pivotal role in building the apt product mix and getting the flavors right since he joined the team in 2020.

On Rastogi’s elevation to co-founder, Soumyadeep Mukherjee said, “Vibhor has shown amazing leadership skills and operates like an entrepreneur. He had hustled like a founder and never shied away from taking on the challenges that have come our (Spice Story) way. This announcement only formalizes his stature. We are quite excited to have Vibhor on the board.”

Spice Story, founded by Soumyadeep and Gayatri Gogate, aims to grow by 25x over the next two years and is ramping up its offline footprint.

The company plans to increase its pace of new product/category introductions this year.

On the development, Rastogi said, “ This elevation to a cofounder adds a lot of responsibilities on me which I will be happy to take on and work alongside Soumyadeep and Gayatri to take Spice story to its rightful place. From my end, I will keep on working on newer flavors, products, and categories as we look to expand our product offerings. We have kickstarted 2023 with increased vigor to fulfill our promise of taking India to the world again.”