Haldiram's, India’s celebrated brand for sweets and snacks, is all set to celebrate the joyous occasion of Teej with a delightful campaign that promises to add "Rishton Ki Mithas" (Sweetness of Relationships) to the festivities. The campaign, titled "Rishton Ki Mithas, Haldiram's Ke Sath," is an ode to the timeless traditions of Teej, celebrating the arrival of the monsoon season and the cherished bonds of love and togetherness.

Haldiram's Teej campaign continues the essence of the age-old cultural celebration with a delightful selection of Ghevar, available in a range of flavors to suit diverse palates. Offered in flavors including Malai Ghevar, Kaju Cream Ghevar, Kesar Ghevar, Plain Ghevar, Rose Ghevar, Khas Ghevar, Kalakand Ghevar, Kesar Malai Ghevar, etc., each Ghevar variant is filled with authentic taste and expertise that Haldiram's is celebrated for.

Speaking about the launch of Teej Campaign, Divya Batra, head of Marketing, Haldiram's, said, "Teej is the festival of love, joy, and tradition. At Haldiram's, we aim to bring in this joy into our offerings, and our diverse range of Ghevar flavours is a perfect reflection of the diversity and richness of Indian culture. With our Teej campaign, we invite everyone to celebrate the festival with their loved ones and experience the authentic flavors of India."

Kailash Aggarwal, president – Retail QSR- Haldiram's, said, "As we celebrate Teej, we also celebrate the strong bonds of relationships that unite us all. Haldiram's has always been a part of people's lives during festivals, and we are honored to be a part of their special moments. Our exclusive Ghevar range, known for its authentic taste, and specially designed gift boxes, ensuring hygiene and freshness, are crafted to make this Teej even more memorable for our cherished customers."

The Ghevar boxes by Haldiram's are also available on Swiggy and Zomato.