Allied Blenders and Distillers (ABD), an Indian-owned spirits company, launched its ICONiQ White Whisky and has met with strong initial success in West Bengal. The product is being embraced with enthusiasm among young adults.

This festive season has also seen the launch of a unique product, Sterling Reserve B7 Whisky Cola Mix. The award-winning Sterling Reserve B7 has been infused with Cola to add flavor to fun drinking occasions. The whisky cola mix retains the color of whisky in the bottle, in a glass with water or soda, or when consumed as a shot.

ICONiQ White and Sterling Reserve B7 Whisky Cola are aimed at consumers who enjoy great product experiences.

Discussing the launch, Bikram Basu, chief strategy and marketing officer, ABD, said, “ICONiQ White is a contemporary whisky for blend, packaging, and communication. It will appeal to young adults and play in an affordable premium segment. We are here with something very special and here to win. Sterling Reserve B7 Whisky Cola is aimed at consumers who prefer whisky or for that matter, any spirit with a flavor, and cola is a global winner."

Both ICONiQ White and Sterling Reserve B7 Whisky Cola Mix are now available in West Bengal in three different packs: 750ml, 375ml, and 180ml.