On 5th October, a business mission of Russian food and FMCG producers concluded in Delhi. Over the 2 days, the companies held more than 150 targeted business meetings, the total potential of which is estimated at more than $4.3 million.

"Every single meeting on the margins of our business mission contributes to the strategic partnership between Russia and India. The mission participants demonstrated the competitive potential of Made in Russia products, received warm contacts and have already outlined plans for cooperation with Indian partners," shared Tatiana Ahn, senior managing director for Integrated Export Promotion at the Russian Export Centre.

The business mission was attended by Russian producers who presented meat, oil and fat products, ready-to-eat products, as well as beverages, confectionery, food ingredients and skin care products to potential Indian partners.

The Russian Export Centre (VEB.RF) organized a rich b2b programme for the participants of the Made in Russia business mission. Domestic companies discussed cooperation opportunities with more than 50 Indian counterparties, including importing companies, food distributors, traders, as well as representatives of industry associations and business councils - the Indian Chamber of International Business, the Indian Business Council and the Invest India Investment Agency.

In addition, at the mission site, the participants held multilateral meetings on the peculiarities of doing business in India, logistics and payments, as well as gave interviews to local media: ET Hospitality and Food & Beverage, Business India Magazine and Retropop Lifestyle Asia.

On the second day of the business mission, visits to retail chains and grocery shops Natures Basket, Fairshop, Modern Bazar, 24/7, Optima Mart and Famiu were organized for Russian companies. The purpose of the visits was to familiarize exporters with the range of products available in Indian retail and to give them an opportunity to communicate directly with shop owners and managers.