In a strategic move aligned with the upcoming US market conversion to natural colors by the end of 2026, Oterra, the global leader in natural color solutions, has officially opened the doors to its new Innovation and Production Hub in Mount Pleasant, Wisconsin.

The inauguration marks a significant milestone for Oterra as it strengthens its presence and capabilities in the North American market. The facility is equipped to support the transition to natural colors, housing a full range of offerings—from vibrant reds to deep purples—backed by over 150 years of expertise in natural color solutions, applications, and development.

Speaking at the event, Michael Kreutzer, North American Sales Director, highlighted the company’s leadership position in the US market:

“Oterra is proud to be the powerhouse of natural colors in the US. We are well-positioned to help brands transition swiftly, efficiently, and confidently as the industry moves toward natural solutions.”

The ribbon-cutting ceremony was led by Mia Kjersner, Chief Operating Officer, who joined the US team to celebrate the launch of the facility. She emphasized the importance of the hub in delivering innovative, sustainable, and high-quality color solutions tailored to evolving consumer preferences.

Oterra’s new center will play a pivotal role in driving color innovation, fostering collaboration with partners, and accelerating the adoption of clean-label, natural products in the food and beverage industry.

Source - Rewritten based on the information provided by Oterra