Protinex, the flagship brand of Danone India, has launched its new ad campaign titled "Protinex, Strength Apne Liye, Apno Ke Liye." The campaign aims to highlight the pivotal role of daily strength in fulfilling one’s responsibilities. The TVC focuses on the idea that, strength goes beyond individual well-being, encompassing the emotional and physical health of our families. The campaign is in continuation of the relaunch of Protinex, reaffirming the brand's mission to spread awareness and encourage people across India to make healthier choices, focusing on overall well-being.

Speaking about the TVC, Sriram Padmanabhan, marketing director, Danone India, said, "In a world that is constantly evolving, our brand too evolves to meet the changing needs and aspirations of our consumers. With this campaign, we are not just promoting a product; we are championing a mindset that strength is holistic, encompassing physical, emotional, and relational well-being. Protinex aims to inspire individuals to not only enhance their personal strength but also contribute to the strength of their loved ones. The campaign reaffirms our commitment to promoting health and well-being in every aspect of life."

Aligned with the broader Danone mission, to provide health through food to as many people as possible, Protinex remains dedicated to providing optimal nourishment, making it the ideal choice for those seeking comprehensive nutrition and strength, contributing to the health and well-being of individuals across India.

The campaign will be prominently featured on television channels and various digital platforms, including Protinex's YouTube channel and social assets.