Sid’s Farm, a premium dairy brand based in Telangana, launches its app for the people of Hyderabad who have cherished the fresh and natural milk and dairy essentials. The consumers can order from the comfort of home; cow milk, buffalo milk, ghee, butter, paneer, cow curd, and buffalo curd. The users across the areas in Hyderabad can place orders before 10 pm, delivered them before 7 am at their doorstep. The users can download the APP from Playstore on android & IOS.

On the launch of this app, Kishore Indukuri, founder, Sids Farm, said, “We have seen a metamorphosis in the consumer behavior and patterns who are adapting to an entirely new way of living. Moreover, the pandemic has made life convenient, and consumers are also seeking more comfort in ordering online or using the app. As per Deloitte’s Global State of Consumer Tracker study, more than 70% of Indians are “The Convenience Seeker” willing to spend more on convenience. To focus more on the convenient consumer, we are innovating ways to add more value.”

The company claims to offer consumers the purest form of milk with no hormones, preservatives, or antibiotics. The brand already has a presence in 100 stores across the regions and eCommerce platforms like Bigbasket, Amazon, Flipkart. This value addition of an APP provides an opportunity for the consumers with comfort, ease of use and convenience where users can subscribe, pause or resume the delivery of essentials.

Sid’s Farm performs 27 tests based on FSSAI (Food Safety and Standards Authority of India), legal standards of milk and milk products. The milk daily undergoes physical testing, chemical testing, and microbiological testing. These tests rule out any common additives used in the market such as fat and solids-not-fat (SNF), urea, sugar, maltodextrin, antibiotics, ammonium compounds, pesticides, toxic chemicals, and bacterial contamination.