Photo - Saffola Masala Oats
Photo - Saffola Masala Oats
Business Updates

Time to give your munchy snacky cravings a Karara Jawab with Saffola Masala Oats

FoodTechBiz Desk

According to a recent Mintel report, 6 in 10 Indian consumers eat snacks at least twice a day, and 45% of consumers snack to satisfy a craving. Whether speeding your way through meetings and calls or having a quiet evening at home, when the clock strikes 5 pm, your cravings for a crunchy chatpata snack reach their peak. However, it becomes difficult to be mindful of what one eats, especially when all our favorite snacks are tasty but not very forgiving on the waistline and overall health. Often give in and dip into that pack of hot chips or a plate of freshly made samosa, and soon enough, it turns into an over-indulgence. Not only does it take away from the joy of snacking, but leaves you with guilt for the rest of the day.

What if you get the option to bring back the joy in snacking: a desi chatpata 'Crunchy' version of Saffola Masala Oats. Well, Yes, these are not just your regular oats. With this new oats snack, you can enjoy a mouthful of crunch with a mix of extra-added crunchy bits, crisp veggies, and desi millets. The crunchy bits are masaledaar multigrain balls which add a 'Karara Crunch' in every bite. In addition to this, our desi millets, such as Jowar, Bajra, and Ragi, are also added with wholegrain oats, which add to the munchy bites.

Moreover, every bite is a flavor bomb of authentic desi spices and veggies such as carrots, green peas, coriander, and much more. This way, it checks all the boxes of being tasty, chatpata, and crunchy while being rich in nutrients and high in fiber and protein. This ensures that you feel fuller for longer and helps you snack mindfully while joyfully satiating your evening hunger pangs.

Top it up with fresh coriander and/or pair it with a hot cup of chai, your snack time is going to be a delicious crunchy munchy experience. So, instead of worrying about what to snack on, grab your pack of ‘Karara Crunch’ and snack to your heart's content. And guess what, you can serve up this karara bowl in just three minutes of cooking time in three simple steps!

Available in single and family-size packs, it’s time to give those munchie cravings a karara jawab and add make the mindful choice of adding Saffola Masala Oats Karara Crunch to your snack selections.

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