Photo - Arla Foods Ingredients
Photo - Arla Foods Ingredients
Events

Arla Foods Ingredients brews up beverage innovation at Vitafoods Europe

FoodTechBiz Desk

Arla Foods Ingredients will serve up innovative concepts for high-protein ready-to-drink (RTD) tea and coffee at Vitafoods Europe (May 9th to 11th).

The market for functional RTD teas and coffees is predicted to grow 6-7% by 2026, creating opportunities for both sports nutrition manufacturers and mainstream health brands. To support them, Arla Foods Ingredients has created two inspirational new RTD concepts:

  • A cold brew coffee that works as either a morning caffeine boost or a pre-workout energizer. High in protein, calcium, and caffeine, but low in sugar and fat, it will appeal to the 58% of consumers who choose functional food and beverages that increase their energy levels.

  • A refreshing RTD tea, designed as the perfect mid-afternoon pick-me-up. Flavored with yuzu and high in protein and calcium, it’s tea but with an invigorating new twist and is ideal for the 57% of consumers who choose products that support strong and healthy bones.

Both concepts owe their high protein and calcium content to Lacprodan MicelPure, a micellar casein isolate produced using gentle membrane filtration technology. As well as allowing on-pack nutrition claims, its benefits include a mild milky taste and low viscosity throughout a product’s shelf life. During production, Lacprodan MicelPure offers outstanding heat stability, unlocking a range of processing, packaging, and flavor options.

Troels Nørgaard Laursen, director - Health & Performance, Arla Foods Ingredients, said, “Consumers are increasingly seeking out beverages that are novel and convenient and also offer a nutritional boost. RTD teas and coffees with functional benefits are riding a major wave right now, and these concepts demonstrate how they can deliver an on-trend combination of protein, calcium, and caffeine.”

Arla Foods Ingredients will exhibit at Vitafoods Europe on Stand G30. Other concepts on show will include a multi-textured bar with protein in every layer, a special edition of which has been created for Vitafoods, and Rehydrate & Restore – a clear refreshing RTD beverage solution that combines protein with electrolytes.

Click HERE to subscribe to our FREE Weekly Newsletter

SIG and MassChallenge Switzerland forge dynamic partnership to fuel startup innovation

Brenntag won the 'Best Ingredient Innovation Award' for Plant-Based Greek style Cheese analogue

Grupo Bimbo and Oobli partner to integrate sweet proteins in baked goods

APEDA collaborated with the Directorate of Horticulture, Department of Agriculture to tap international markets for Odisha FPOs

Dr Jayen Mehta, Managing Director, AMUL inducted into the Asia Pacific Power List 2024 by Campaign Asia

SCROLL FOR NEXT