In support of the International Year of the Women Farmer 2026, the Fresh India Show 2026 will host an engaging panel discussion titled “Inclusive Growth in Farm Produce – Women’s Role from Production to Consumption.” This impactful session will highlight the increasing influence of women across India’s agricultural and horticultural sectors, while addressing the critical shift from participation to ownership.

As India’s agriculture sector becomes increasingly women-led, the panel will examine how women are moving beyond traditional roles to become key decision-makers and entrepreneurs along the entire value chain. From cultivation and aggregation to processing, branding, and consumption, the discussion will provide a comprehensive view of women’s growing influence in the sector.

Bringing together a diverse group of industry leaders, policymakers, agri-entrepreneurs, and development experts, the session will showcase real-world success stories and case studies. A key highlight will be the impact of women-led Farmer Producer Organizations (FPOs), supported by organizations like the Self Employed Women’s Association (SEWA), in empowering women farmers through collective action. These initiatives have improved market access, increased price realization, and helped women become successful agri-entrepreneurs.

The panel will also explore women’s leadership in climate-resilient agriculture, with a specific focus on millet revival efforts led by grassroots organizations such as the Deccan Development Society. These initiatives show how traditional knowledge, combined with sustainable practices, can promote both environmental sustainability and economic resilience.

In addition, the growing role of AgriTech platforms will be explored, highlighting how companies such as Sahyadri Farms, DeHaat, AgroStar, and Ninjacart are enabling digital inclusion and strengthening market linkages for women farmers across India.

Despite these advancements, the session will address ongoing structural challenges, such as limited credit access, obstacles to land ownership, and gaps in financial literacy. It will also acknowledge the scope and influence of government-led initiatives like the National Rural Livelihood Mission (NRLM), which continues to be vital in promoting women’s economic empowerment in rural India.

Mansi Ahuja to share insights on women-led growth in fresh produce

The panel will feature Mansi Ahuja as one of the distinguished speakers, sharing her insights on “Inclusive Growth in Fresh Produce: Women’s Role from Production to Consumption.” The session aims to foster a forward-looking dialogue on enabling women not just as contributors, but as leaders, innovators, and owners within the agri-value chain—paving the way for a more inclusive and sustainable fresh produce industry in India.

Mansi Ahuja is a seasoned marketing professional with over two decades of experience in promoting high-value imported food products across India and the subcontinent. As the founder of AMPRO Marketing, a specialized food marketing consultancy, she has played a pivotal role in shaping market strategies for international fresh and dried fruit boards.

Her firm represents prestigious global organizations, including the World Macadamia Organisation, Turkish Hazelnuts, Turkish Dried Fruits & Pistachios, and Avocados Australia, with a strong focus on market development, consumer awareness, and category growth in India. With deep industry insights and a robust network of key stakeholders, Mansi continues to drive growth in the imported food sector.

Alongside the conference, the event will feature a dynamic exhibition, curated networking opportunities, and industry awards—reinforcing its position as a leading platform connecting Indian fresh produce businesses with global markets.