At IFFA 2025—one of the most prominent international trade fairs for the meat and protein processing industry—JBT Marel made a significant impact with its expansive presence and forward-looking offerings. Representing a global team of over 11,000 employees and operating a $3.8 billion enterprise listed on NASDAQ, the company showcased the strength of its transatlantic footprint.

Joyce Beumer, Vice President of Marketing at JBT Marel, emphasized the strategic significance of IFFA as a platform to connect with industry leaders, gather market insights, and showcase the company’s latest innovations. She highlighted cutting-edge technologies on display, including advanced meat processing solutions and sustainable automation systems designed to meet evolving customer needs.

A full-line portfolio on display

Spanning an impressive 1,680 square meters, the JBT Marel booth was a visual and functional representation of the company’s end-to-end processing capabilities. From primary processing and deboning to meat preparation and the finished butcher shop setup, the layout mirrored an actual production line in motion.

“We’re a full-line solution provider,” Beumer explained. “Our business structure covers poultry, meat and prepared foods, fish, and also our Diversified Food & Health division, which includes juice and beverage processing. What we have built here at IFFA is a clear walkthrough of that journey—from live animal handling to packaged product.”

Innovations that redefine the industry

A cornerstone of JBT Marel’s market approach is innovation—not only in technology but also in customer collaboration. “Innovation is embedded in our DNA,” Beumer emphasized. “It’s not just about our offerings; it’s about creating partnerships that help our customers succeed and lead in their markets.”

This includes automation, smart processing systems, service and product valorization—especially critical in high-value meat segments like pork and beef. Among the showcased solutions were Deboflex and MLR systems, designed to automate and optimize cut and deboning stage.

Customization & strategic flexibility

While JBT Marel sets global standards in processing solutions, flexibility remains a key strength. “We are a global leader, yes, but customization is crucial,” said Beumer. “Every customer has unique needs, and our solutions are designed to adapt. That’s why strong, ongoing partnerships are so vital to us.”

Expanding in a dynamic European Market

The company is leveraging its enhanced portfolio and service network to meet evolving market demands and customer needs.

“We see trends like increasing product variety and a heightened emphasis on sustainability,” Beumer noted. “These align perfectly with our strategy. The inhouse capabilities of JBT Marel allow us to respond quickly and meaningfully.”

While the company already works with a robust network of global agents and distributors, events like IFFA offer a valuable opportunity for relationship-building and market insights. “IFFA is one of our most strategic exhibitions in Europe,” Beumer confirmed. “It’s not just about showcasing technology—it’s where we listen, learn, and grow.”

Future-focused: Post-IFFA priorities

JBT Marel will double down on key pillars: solutions, services, automation, and digitalization. Tools like the new butcher shop configurator and immersive VR/XR experiences help customers visualize and enhance their operations with cutting-edge technology.

The company is also deeply committed to sustainability, a theme that ran throughout their IFFA presence. “Sustainability is not a buzzword for us—it’s embedded in our strategy and our day-to-day work with customers,” Beumer stated. “We aim to lead by example and help others do the same.”

A confident step into the future

With a strong showing at IFFA 2025, JBT Marel has confidently entered a new chapter as a global force in food processing technology. Blending innovation, adaptability, and sustainability, the company is poised to shape the future of the industry.

“Everything we’re doing is about helping our customers thrive—today and tomorrow,” concluded Beumer.