Prinova, a leading supplier of functional ingredients, blends, flavors, and contract manufacturing solutions, will exhibit at Natural Products Expo West from March 4–6 at the Anaheim Convention Center, Booth 3144.

At the show, Prinova will demonstrate its expertise in functional nutrition by showcasing great tasting, on-trend product concepts that combine flavor, functionality, and clean label appeal.

Consumer demand for functional products continues to rise, with taste remaining a decisive factor in purchase decisions. According to Innova Market Insights, three in five consumers are actively seeking to add more protein to their diets compared to last year¹, reinforcing the need for innovative protein formats that deliver both functionality and enjoyment. At the same time, format innovation remains critical, as 62% of U.S. adults are either using or interested in using vitamin and mineral supplements in gummy form.²

At Expo West, Prinova will bring these trends to life with concepts designed to help brands meet evolving consumer expectations while accelerating product development.

Featured Concepts at Booth 3144 Include:

Blueberry Tangerine Clear Pea Protein Beverage

This refreshing, plant-based beverage features Prinova’s Clear Pea Protein technology, delivering a clean, smooth, high-protein RTM drink. Naturally flavored and naturally sweetened, the Blueberry Tangerine concept highlights a vibrant, fruit-forward profile paired with eye-catching natural colors. Designed to meet growing consumer demand for cleaner plant-protein formats, this concept showcases how brands can elevate protein beverages beyond traditional shakes with lighter, more approachable flavor experiences.

Orange Burst Gummy Multivitamin

This vibrant, orange burst flavored gummy multivitamin features Prinova’s Multivitamin Market Ready Blend for Gummies, paired with natural flavors and natural sweeteners. Designed to simplify formulation while delivering standout taste and texture, the concept highlights Prinova’s ability to help brands rapidly capitalize on strong consumer interest in gummy vitamin and mineral supplements.

Together, these concepts demonstrate how Prinova supports customers in developing clean label, consumer centric products aligned with key consumer trends.

Dan Force, Vice President of Innovative Products at Prinova, said:

“Natural Products Expo West is an ideal venue to showcase how Prinova helps brands translate evolving consumer trends into products that truly resonate on shelf. From protein-forward beverages to great tasting gummy supplements, we’re focused on pairing functionality with exceptional flavor. Our ingredient technologies, market ready blends, and formulation expertise allow our customers to innovate faster while meeting today’s expectations for taste, transparency, and performance.”

Prinova’s team of experts will be available throughout the show to discuss ingredient solutions, branded technologies, and end-to-end product development support.

Visit Prinova at Natural Products Expo West, Booth 3144, March 4–6, 2026.

Sources

1 -Innova Market Insights, 2025
​2- Mintel, 2025