Sidel, a leading provider of packaging solutions for food, beverage, home and personal care industries, will present its breakthrough EvoBLOW Laser at Gulfood Manufacturing 2025 (November 4-6, Dubai World Trade Centre, Hall 3, Stand A3-4).

This revolutionary laser heating solution represents the most significant advancement in PET bottle production in over a decade, enabling manufacturers to produce lighter yet stronger bottles while cutting preform waste by 50%.

Unveiled globally at drinktec earlier this year, EvoBLOW Laser replaces traditional halogen heating with laser precision, delivering lighter, stronger bottles and greater design freedom for brand owners.

The regional debut comes as Middle East and African beverage markets experience unprecedented growth, with regional water consumption projected to increase 45% by 2030 and sustainable packaging regulations tightening across GCC countries. For MEA producers facing rapid market growth and stricter sustainability regulations, the solution offers higher performance with lower environmental impact.

"The Middle East and Africa are among the fastest-growing beverage markets in the world. With EvoBLOW Laser, we are helping producers unlock both efficiency and sustainability – producing bottles that are stronger, lighter and more sustainable, while optimising total cost of ownership," said Bassam Ouissafi, VP, Equipment Sales, Middle East & Africa.

"This technology delivers both environmental leadership and competitive advantage for our customers facing rising sustainability demands and cost pressures. It's the kind of win-win innovation that drives real industry transformation."

Redefining PET bottle performance

Unlike conventional halogen ovens that heat preforms in up to ten broad zones, the EvoBLOW Laser employs up to 36 precise heating lines, enabling unprecedented control over material distribution. This breakthrough allows manufacturers to create bottles that are simultaneously lighter and stronger – a combination previously impossible with traditional technology.

Key performance advantages include:

• Laser precision heating: Up to 36 heating lines for exact material distribution, enabling lightweight bottles without compromising strength.

• Design freedom: Invisible "power rings" replace traditional ribs, giving brands stronger bottles with smoother aesthetics.

• Operational efficiency: Faster cold start, stable thermal profiles, reduced downtime, and adaptability to multiple formats.

• Sustainability impact: Smaller oven footprint, higher rPET tolerance, and 50% less preform waste compared to halogen systems.

Beyond blowing complete solutions on display

Visitors to Sidel's stand will also explore:

• Aseptic Combi Predis™ – integrated blow-fill-cap with dry preform sterilisation, proven in more than 300 global installations

• Super Combi – high-speed complete lines for water and CSDs.

• Evo-ON digital suite – cloud-based AI to monitor, predict and optimise performance in real time.

• StarLITE R – Sidel's award-winning 100% rPET bottle design for carbonated drinks. 

Proven regional expertise

Sidel's regional presence spans over 25 years, with hundreds of installations across the region supporting major brands. The company's regional expertise encompasses everything from packaging design consultation to complete turnkey line installations and lifecycle services.

Recent regional project wins highlight this commitment. In Egypt, Sidel has installed and commissioned two high-speed glass and jar filling lines featuring advanced automation to Kraft Heinz Egypt – Cairo Food Industrial. This project achieved stringent food safety and URS (user requirement specifications) and quality standards while fully meeting Kraft Heinz’s requirements.

In Saudi Arabia, Makkah Water Company selected Sidel for a complete glass bottling line for still and sparkling water, integrating our EvoFILL Glass technology to ensure flexibility, consistency and premium quality.

These recent successes underscore Sidel’s regional strength and its mission to help producers achieve higher sustainability, efficiency and innovation in every packaging format—from PET to glass.