As Gulfood Manufacturing 2025 approaches, Givaudan is getting ready to turn up the heat with a showcase that promises to redefine how innovation meets emotion, functionality, and flavour. Under the theme “Sparking a New Era of Food Experiences,” the company will invite visitors to explore how the essence of fire — warmth, depth, and transformation — can be translated into food and beverage creations that do good and feel good for body, mind, and planet. 

For Givaudan, innovation goes far beyond taste. It’s about creating multi-sensorial food experiences that connect with consumers along the full length of their journey with a product— evoking curiosity, comfort, and excitement. This year’s Fire Experience will do exactly that. Across categories, the booth will bring to life concepts inspired by the power of fire and its many forms: smoky, spicy, roasted, and charred. 

In beverages, Givaudan will showcase how fire can transform refreshment, introducing bold new twists layered with warmth, complexity, and functional benefits. Meanwhile, in culinary and savoury, visitors can expect creations inspired by real fire-based cooking methods, from grilling to roasting, where each bite carries bold depth and authenticity. The snackification zone will push boundaries even further, bringing both sweet and salty concepts to life through the fusion of indulgence and heat, reimagining everyday snacks into craveable, flavour-packed experiences. 

But the sparks won’t stop there. Givaudan will also unveil Myromi™, its latest handheld aroma device — a breakthrough digital co-creation tool that makes flavour and concept development more intuitive, portable, and collaborative than ever before. By enabling users to blend aromas instantly and capture real-time feedback, Myromi™ will transform how Givaudan and its customers co-create and accelerate innovation together. 

Visitors at Hall #5, Stand A5-28 will be immersed in a world where creativity meets technology, and where flavour is not just experienced but truly felt. Through each demo and interaction, Givaudan aims to demonstrate its commitment to enabling brands to create food experiences that are bold, functional, and unforgettable. 

As the anticipation builds for Gulfood Manufacturing 2025, one thing is certain: Givaudan is set to ignite imaginations, fuel innovation, and spark what’s next for the future of food.