Westfalia Fruit, a global leader in the avocado industry, is redefining avocados from a weekend treat to an everyday habit, with its ready-to-use portfolio developed for growth. At PLMA 2026 (Hall 1, booth B44), Westfalia Fruit will exhibit a full product range, including fresh and ready-to-eat solutions on 19 and 20 May. The company features the scale of the opportunity ahead and highlights why Westfalia Fruit is the natural supplier of choice.

The numbers tell the story. Avocado is one of the fastest-growing global fruit categories, with over 2.9 million tonnes traded internationally in 2024/2025, worth more than $9 billion. It is one of the most nutritious and versatile fruits on the shelf, and it sits precisely where today's consumer is heading: health, convenience, and premium.

Based on our internal research, there are approximately 3 billion eating occasions in Europe each day, of which only 2% currently include avocado. Breakfast, lunch, snack, dinner: the opportunity is clear. From a weekend brunch item to an everyday ingredient, is the prize that Westfalia Fruit is putting on the table at PLMA.

Under the banner ‘Westfalia Fruit Convenience’, the company will present its full ready-to-use portfolio meeting all eating occasions. Featuring our guacamole in a variety of flavours and textures, avocado cubes for smoothies, smashed for toast, slices for bowls, wraps, and oils for cooking and salads. Alongside a new generation of avocado spreads as a source of fibre and protein, designed to support a healthy lifestyle.

PLMA 2026 also marks an important milestone for the business. Westfalia Fruit Convenience now fully integrates Syros, bringing the Belgian specialist's processing capability together with Westfalia Fruit's global sourcing and category expertise. The result is a single convenience platform: one trusted partner to maximise opportunities from farm to fork.

"Avocado consumption is growing fast, but we are only scratching the surface in terms of usage occasions," says Geoffroy Beaujean, Convenience Director for Europe at Westfalia Fruit. "We see a clear opportunity to integrate avocado into everyday eating moments, from breakfast to dinner, through convenient, high-quality solutions. With our expertise and integrated supply chain, we are uniquely positioned to help our partners grow the category."

At PLMA, the team will be available at the Westfalia Fruit booth, Hall 1, B44 to discuss new product development, private label partnerships, and the 2026 to 2027 pipeline with retailers across Europe.