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Ingredients

Univar Solutions selected as North American distributor for Genu-in Collagen ingredients

Collaboration strengthens supply of advanced collagen technologies for food, beverage, and nutraceutical customers, supporting innovation in the growing health and wellness sector

FoodTechBiz Desk

Univar Solutions, a leading global solutions provider to users of specialty ingredients and chemicals, announced a new partnership between its Foodology by Univar Solutions business and Genu-in, a JBS company specializing in collagen peptides and gelatins. Through this agreement, customers across the United States and Canada will gain expanded access to Genu-in's full range of gelatin and hydrolyzed collagen ingredients.

"Collaborating with Genu-in strengthens our ability to deliver innovative, science-backed solutions that support wellness trends shaping food, beverage, and nutraceutical markets," said Nick Powell, CEO of Ingredients + Specialties from Univar Solutions. "This strategic alliance underscores our commitment to providing customers with high-quality, sustainable ingredients and the technical expertise they need to accelerate product development and meet evolving consumer expectations. Together, we are expanding access to solutions that promote overall health and nutrition while connecting this new portfolio to market innovation and purpose."

The partnership will support a wide range of applications across the food and beverage sector, including functional foods, nutraceuticals, and dietary supplements—from powders, capsules, and ready-to-drink beverages to protein bars and fortified snacks. Collagen, derived from animal byproducts that would otherwise go to waste, contributes to a circular economy by reducing landfill use and maximizing resource efficiency. Collagen-based products are associated with benefits such as supporting bone strength, joint and gut health, and muscle recovery, and is especially relevant for sports nutrition and healthy aging categories. Genu-in's collagen portfolio is designed for high bioavailability and bioactivity, helping formulators create effective, science-backed nutritional solutions.

"We are excited to announce our partnership with Univar Solutions, a step that reinforces our commitment to science, health, nutrition, longevity, and the global expansion of our exclusive bioactive collagen peptide technology," said Ricardo Gelain, executive director for Genu-in. "We are proud to take this step alongside their Foodology team to bring high-quality, traceable collagen backed by science and clinical trials to formulators and brands seeking to elevate the performance of their products through their unique distribution footprint in North America."

"Collaborating with Genu-In expands our opportunity to bring nutrition-focused collagen solutions to customers throughout North America," said Aaron Lee, senior vice president of Health & Nutrition for Univar Solutions. "Collagen has become a key driver in the food, pharmaceutical, and nutraceutical spaces, and this partnership reinforces our commitment to providing ingredients that advance wellness and support the future of health-focused innovation."

Foodology by Univar Solutions helps brands tackle product development challenges with expertise in ingredient innovation, recipe testing, and formulation. Its global network of Solution Centers and test kitchens, including a flagship in Chicago, Illinois, enables chefs and food scientists to collaborate directly with customers to accelerate product development.

With a focus on emerging global food and beverage trends, Foodology by Univar Solutions delivers high-quality ingredients and application support to help brands meet evolving consumer nutrition preferences. Learn more about how our specialized food team advances technical innovation and supports distribution needs for food and beverage customers.

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