In Scandinavia, demand for labels that enable PET recycling is growing, and new regulations prioritize this type of packaging over the glass. However, labeling technology for PET beverage bottles must follow guidelines established by the bottle deposit systems Returpack in Sweden and Infinitum in Norway.

Washes off without leaving any adhesive behind

Both organizations have approved Avery Dennison’s WB0030 wash-off adhesive for recycling PET bottles, creating new opportunities for sustainable packaging. The adhesive washes off in a 65°C caustic bath and leaves no residue behind, making it fully compatible with the current recycling process. Any adhesive that remains on the label does not reactivate at lower temperatures.

Additionally, the label performs like any other conventional PP label and offers good resistance against water whitening and excellent printing performance with our TC7007 topcoat. Suitable for converters partnering with brands that deliver beverages in the Scandinavian countries, it can be used on PET bottles for alcoholic beverages, juice and water, among other products.

Making an impact on PET recycling

According to Liselotte den Ouden, film product manager at Avery Dennison, “This adhesive has the potential to make an important impact on PET recycling in several Scandinavian countries. Since it separates easily and cleanly from PET during the washing phase, it can ensure more beverage bottles complete the recycling process and become something new. Converters will find that it performs much like conventional alternatives, so they can begin working with it immediately.”

Labels with this adhesive are available in white and clear options: PP50 TOP CLEAR WB0030 PET23 and PP60 CAVIT TOP WHITE WB0030 PET23.