Anmol Industries, a leading packaged food companies, has unveiled two new irresistible varieties of cookies: "Fruit & Nut" and "Choco Chip" in the market.

This step has been taken against the backdrop of increasing consumer preference towards tasty snacks, particularly cookies. In this regard, Anmol Industries is targeting consumers who wish to explore other options apart from the ordinary biscuits.

The Fruit & Nut cookies combine bits of dried fruits and nuts in a crisp base, offering a mix of sweetness and crunch in every bite. Their texture and flavour complement them both for the tea break and as a quick bite throughout the day.

However, the Choco Chip variant of cookies concentrates more on the taste of chocolate, featuring choco chips with a crunching texture at the end. This version of cookies can easily be chosen by those who like something more tasty in terms of flavour.

Both variants are designed to fit into everyday consumption occasions and are expected to see traction across age groups.

Commenting on the launch, Aman Choudhary, executive director – Marketing, Anmol Industries said, “Consumers today seek more variety in their everyday snacking. With the introduction of Fruit & Nut and Choco Chip cookies, we are providing options that offer familiar flavours with a premium, richer experience. Both products have been developed keeping in mind the evolving taste preferences across different age groups.”

Both products are now available at local retail outlets ensuring easy accessibility across markets.

Anmol has continuously been upgrading its product line to keep up with changing trends among consumers. The introduction of Fruit & Nut cookies and Choco Chip cookies represents a recent development by Anmol in terms of enhancing its range of products.