Blue Tribe, India's leading plant based meat brand working strenuously on a mission to reinvent global meat consuming methods, has strengthened its portfolio by launching Plant-Based Pork Pepperoni. This launch marks the company’s entry into the cold-cut segment.

This scrumptious snack is easy to cook and is as smoky and meaty as pork pepperoni, with the added advantage of being planet friendly. Priced at INR 325 for 125 grams, the product is available on the company’s official website, all major eCommerce brands like Amazon, and offline stores like Natures Basket, Benzers, Foodhall, Society Stores, and Swiggy Instamart.

Sohil Wazir, chief commercial officer, Blue Tribe, said, “Over the past few months we have got some tremendous response for our various products in the portfolio. Since our customers expect more use cases of meat alternatives from us, we decided to become more innovative and launch Plant based Pork Pepperoni in both B2B and B2C segments. This innovative mock meat product tastes just like meat but without incurring a negative impact on the environment. It is easy to cook, available at competitive prices, and is a treat for all those looking for a healthier and more sustainable alternative to pork pepperoni.”

Anushka-Virat backed Blue Tribe is a pioneer in the plant-based meat segment. Its zeal for innovation and experimentation has resulted in exciting products derived from naturally extracted protein, vitamins like B 12, and nutrients. The brand has garnered massive positive reviews and netizens encouragement for its incredible plant-based meat variety and promoting-a-greener-future campaigns.