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Product Launches

Bonn Group launches Americana wholewheat multigrain cracker biscuits

Available in packs of Rs 10 & Rs 20 across North India in Punjab, Delhi, UP, Haryana, J&K, & HP

FoodTechBiz Desk

The leading manufacturer of food products in India, Bonn Group has launched Americana wholewheat multigrain cracker biscuits. The company calls these biscuits a perfect snack for mid-day cravings that come with the goodness of multigrain flours, flax seeds, sesame seeds, sunflowers seeds and watermelon seeds. The ingredients also include rolled oats and soya bean. Crackers are generally low in calories as compared to other biscuits as they are rich in dietary fiber. As per nutrition experts, consuming healthy snacks daily helps keep yourself energized and aids in weight management.

Bonn’s newly launched multigrain cracker biscuits will be initially available across North India in Punjab, Delhi, UP, Haryana, Jammu & Kashmir, and Himachal Pradesh.

Speaking of the new launch, Amrinder Singh, director, Bonn Group of Industries, said, “Snacking has been associated with unhealthy food that is deep-fried and loaded with salt, for a long time. However, the trend is changing now, and people have been snacking more than ever before. Many people have indulged in binge-watching or simply eating snacks to beat stress during lockdowns. This has made them choose healthy snack options like crackers. Crackers are emerging as popular snack options high on nutrient content and a good snack option for weight loss. Today people want tasty snack options but do not want to compromise on their health at the same time, so Bonn uses ingredients that provide nutrition in all its products.”

Bonn has made sustained efforts to keep its products pocket-friendly for wider outreach and it has adopted the same strategy for this product. The multigrain cracker biscuits are available in packs of 36gms for Rs 10 and 72gms for Rs 20. The ‘Americana ’brand is an exclusive premium range of biscuits known for its quality ingredients and rich flavors. The biscuit ranges from regular cookies, digestive, cracker, cream, atta and other unique flavors.

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