Chozen Foods, a Kerala-based food brand is set to launch India’s first cold water ice cream mix with which ice cream lovers can prepare their favorite ice cream flavors at home without milk within just five minutes. The unique product will be available in five exciting variants - vanilla, chocolate, strawberry, butterscotch, and mango. The 85g pack affordably priced at just Rs 80 when whipped with 150 ml cold water can yield up to 500 ml. Chozen Foods will launch its cold-water ice cream mix in major markets such as Kerala, Tamil Nadu, Karnataka, Hyderabad, Mumbai, and Delhi in the summer.

“Our one-of-a-kind cold water ice cream mix offers a healthier and tastier alternative to readily available ice cream brands in the market. What’s more, ice cream aficionados can prepare their favorite flavors without milk within just five minutes at home with a freezing time of about 7 hours. It’s ideal for fulfilling odd-hour or late-night dessert cravings or surprising the guests at home with some mouthwatering post-lunch or after-dinner servings. Our cold-water ice cream mix has been specially formulated and uses indigenously-developed technology to ensure quality and recreate the unforgettable chilled sensation during consumption. The marketability of the product is supreme, as it is based on valuable insights derived from extensive global market research,” said Amjad Hussain, director, Chozen Foods.

Chozen Foods, launched in 2017, manufactures and retails an extensive range of healthy and tasty products, including breakfast cereals, choco spreads, bakery and desserts, spice masala powders, and Kerala traditional breakfast foods. The company has a strong market presence in Kerala and Tamil Nadu and will expand its retail presence to Karnataka, Mumbai, Delhi, and Hyderabad.