Gulabs, the Chennai-based food and beverage makers, has launched Thandai in its instant drink powder form to make the upcoming Holi festival season convenient for serving drinks. Each 20-gram sachet contains a blend of rich and traditional ingredients such as saffron, khus khus, cardamom, almonds, musk melon seeds, among others that will ensure the perfect Thandai drink gets prepared instantly by mixing the powder in chilled milk, the company said in a press statement.

The powdered form makes it travel-friendly, easy to store and carry, and relish the drink whenever one craves a healthy and natural drink. Gulabs also offers Thandai in the concentrate syrup form that can be mixed with chilled milk. Gulabs said that it has made sure that the Thandai is 100% natural and has no added preservatives, color, artificial flavors, or chemicals.

"We have always believed that food and beverages taste best when made from their natural source, and are proud to be one of the few brands to offer a 100% Natural Thandai, as a concentrate as well as a powder. For the upcoming Holi season, as everyone gets busy with the celebrations, we are absolutely confident that our powdered form of Thandai will save time preparing the drinks", says Ruchika Gupta, business head, Gulabs.

With the world going digital, one can get their hands on this beverage for the season from Gulabs' website, Amazon, Flipkart, or even drop a Whatsapp message on +91-7200956060 order in bulk.

Gulabs products have been in existence for over 4 years. Its forte being handcrafted quality food products like khakhras, masalas, pickles, sharbat, and ready-to-cook mixes made from age-old recipes (100 years old) passed on from generations. Gulabs products involve using the highest quality of curated raw materials, thereby having a superior taste. By following stringent quality norms, the products are FSSAI certified, and many are suitable for Jain consumption.