Havmor Ice Cream, a part of LOTTE India Corporation, has unveiled its most indulgent chocolate innovation, the Belgian Silky Chocolate Cone, fronted by actor Tamannaah Bhatia through a high-impact nationwide outdoor campaign.

Crafted for true chocolate lovers, Havmor’s Belgian Silky Chocolate Cone delivers an unapologetically indulgent chocolate experience from the very first bite. At its heart lies luxuriously rich chocolate ice cream with an irresistibly silky-smooth texture, elevated by an innovative molten chocolate centre fill that intensifies the indulgence with every lick and bite.

Bringing this indulgent experience alive is Tamannaah Bhatia, who features as the face of the campaign across a massive outdoor rollout. The campaign captures the irresistible moment of complete chocolate surrender, where every bite compels one to pause, close their eyes, and lose themselves in pure chocolaty bliss. Tamannaah’s expressive portrayal of indulgence, especially the instinctive enjoyment of the luscious molten chocolate centre fill, becomes the signature sensory cue of the campaign.

Commenting on the launch, Tamannaah Bhatia said, “Belgian Silky Chocolate Cone is pure indulgence in every bite. What I love most is how rich, immersive and unapologetically chocolaty the experience feels, it’s the kind of treat you genuinely want to pause and savour.”

The large-format outdoor campaign has been rolled out across key markets including Ahmedabad, Surat, Vadodara, Rajkot, Mumbai, Bengaluru and Pune, along with Gujarat upcountry markets, amplifying the brand’s indulgence-led communication at scale.

The experience begins with a decadent thick chocolate disc layered with chocolate cookie inclusions, setting the tone for a multi-layered sensory journey. Replacing the regular cone is a crispy chocolate bakery cone that adds deep cocoa richness and satisfying crunch, perfectly balancing the velvety smoothness of the ice cream and the gooey chocolate core. Every element of the Belgian Silky Chocolate Cone has been thoughtfully crafted to deliver a deeply immersive, multi-textural chocolate experience, making it the flagship chocolate cone in Havmor’s portfolio and a true celebration of chocolate indulgence.