Hershey India, a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, announced the launch of the 'Better-For-You' variant for its premium iconic chocolate Hershey's Kisses. Catering to the consumer trend of 'conscious indulgence', the new Hershey's Kisses variant will consist of 30% less sugar* packed within a recyclable pack – offering consumers an option 'better-for-you' better-for-environment, too.

With it's the first-ever launch of a less sugar chocolate variant, Hershey India attempts to offer a smart snacking choice of delectable chocolate treats. The iconic brand has also ensured that 'less sugar' is a delight with no compromise on its delicious taste.

While more consumers are opting for 'better-for-you' snacking options, Hershey India is catering to conscious buyers looking to reduce sugar intake without giving up the rich indulgence of their favorite chocolate. The new 30% less sugar* variant of Hershey's Kisses contains no artificial sweeteners while retaining its trademark sweetness.

With a focus on the environment's well-being, the brand is also launching the new lower-sugar Hershey's Kisses in a recyclable pack. The new packaging adopts one single material of plastic incorporated in all three layers of the packaging, making it easier to recycle.

Commenting on the launch of the less-sugar variant of Hershey's Kisses, Herjit Bhalla, VP India and AEMEA at The Hershey Company, said, "With over 125 years of bringing smiles to millions of customers globally, and in India since past decade, I am proud of how Hershey India has developed products which cater to the evolving needs of our consumers by offering a growing range of delightful and premium experiences. I am extremely excited to announce the launch of our less sugar variant for our iconic product Hershey's Kisses in sustainable packaging for conscious chocolate lovers. With this launch, we continue to cater further to the growing demand space of the Better for You category. We hope that the new Kisses variant gives our consumers the opportunity to share more bonding moments with their loved ones"

The new Hershey's Kisses are available at MRP Rs 60 across top cities and stores.

*30% less added sugar as compared to the HERSHEY'S KISSES milk chocolate recipe in 2021