Romanov Vodka, one of India's most loved vodka brands, has unveiled its boldest flavour innovation with the launch of Romanov Jazzy Jamun Mint Vodka in Maharashtra. Combining the rich, nostalgic taste of jamun with an invigorating mint finish, the new variant represents a significant addition to the brand's flavoured vodka portfolio and reinforces Romanov's commitment to redefining flavour experiences for today's consumers.

The launch reflects Romanov's continued focus on identifying emerging consumer preferences and translating them into relevant, contemporary offerings. Romanov remains committed to staying ahead of the curve through a robust innovation pipeline that blends cultural relevance with modern tastes as consumers increasingly seek unique flavours and differentiated drinking experiences.

Speaking on the launch, Mr. Sumit Tiwari, General Manager - Marketing for Inbrew Beverages said “Romanov has led the Vodka category for decades in Maharashtra connecting strongly with consumers through innovation in flavours that are bold, youthful, and culturally resonant. With Jamun Mint, we are introducing a distinctive flavour combination that blends familiarity with freshness, creating a contemporary drinking experience for today’s consumers.”

Romanov Jazzy Jamun Mint Vodka is now available across Maharashtra with 750ml, 375ml, 180ml and 90ml SKUs.