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Product Launches

Kwality expands Muesli portfolio with Cranberry Muesli and Jaggery Muesli

FoodTechBiz Desk

Pagariya Food Products, one of India’s most trusted and fast-growing packaged food manufacturers, has announced the launch of two innovative breakfast offerings under its flagship Kwality brand — Cranberry Muesli and Jaggery Muesli. The new introductions reinforce the company’s focus on clean-label, functional, and taste-forward nutrition tailored for evolving Indian consumer preferences.

Driven by the leadership of Naresh Pagariya, managing director, and Dheeraj Jain, director, Pagariya Food Products continues to strengthen its portfolio with value-driven, high-quality breakfast solutions that blend global nutrition trends with Indian sensibilities.

Kwality Cranberry Muesli

Kwality Cranberry Muesli brings together premium cranberries with a wholesome mix of fruits, nuts, and seeds, combined with the goodness of millets, brown rice, and oats. Designed for health-conscious consumers, the product offers a balanced breakfast option rich in antioxidants and essential nutrients.

In a significant industry collaboration, Pagariya Food Products has partnered with the US Cranberry Association to promote awareness around cranberry-based nutrition in India, highlighting the superfruit’s functional benefits. Key benefits of cranberries include:

  • Supports healthy and glowing skin

  • Helps boost immunity

  • Aids weight management

  • Promotes heart health

  • Naturally antioxidant-rich and flavourful

Pack size: 375 g | MRP: ₹349

Kwality Jaggery Muesli

Kwality Jaggery Muesli is crafted for consumers seeking breakfast options with no added refined sugar, without compromising on taste. Naturally sweetened with jaggery, the muesli is enriched with fruits, seeds, multigrains, millets, brown rice, and oats, making it a nutritious and comforting start to the day. Key benefits of jaggery include:

  • Supports healthy digestion

  • Acts as a natural detoxifier

  • Aids respiratory health

  • Helps strengthen immunity

Pack size: 375 g | MRP: ₹349

Commenting on the launch, Dheeraj Jain, director, Pagariya Food Products, said, “Today’s consumers are increasingly mindful of what goes into their food. They seek ingredients with purpose, transparency, and tangible health benefits. With the introduction of Cranberry Muesli and Jaggery Muesli, we aim to combine global superfoods and traditional Indian ingredients in a modern, convenient breakfast format. This launch reflects our continued commitment to building a future-ready, functional food portfolio.”

Availability and market presence

The newly launched Kwality Cranberry Muesli and Kwality Jaggery Muesli will be available across modern trade outlets, quick commerce platforms, and leading e-commerce marketplaces nationwide.

Pagariya Food Products currently exports to over 42 countries, including the USA, UAE, Saudi Arabia, Qatar, Malaysia, Maldives, Singapore, Nepal, and key African markets, and has a strong distribution presence across 25 Indian states. With this latest expansion, the company further strengthens its position in the rapidly growing health and wellness breakfast segment.

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