Olam Agri has officially launched First Choice Premium Spaghetti, marking a significant milestone as Ghana’s first locally manufactured pasta brand. The launch was celebrated at a vibrant trade event held at the Kempinski Hotel in Accra, attended by key distributors, trade partners, and food industry leaders.

Manufactured entirely at Olam Agri’s state-of-the-art facility in Kpone, First Choice Premium Spaghetti is proudly made in Ghana, for Ghanaian families. The brand underscores the company’s commitment to strengthening local production, reducing reliance on imports, and delivering consistently high-quality, affordable products to households across the country.

Designed with the Ghanaian consumer in mind—particularly mothers making everyday meal decisions—First Choice Premium Spaghetti combines nutrition, quality, and convenience. The brand’s promise, “3y3 Fine,” reflects its dedication to delivering excellence in every strand.

A highlight of the evening was the unveiling of renowned broadcaster and media personality Naa Ashorkor Mensah-Doku as the brand ambassador. Her strong connection with Ghanaian families aligns seamlessly with the values and vision of the First Choice brand.

Speaking at the event, Naa Ashorkor Mensah-Doku said, “Every Ghanaian mother wants to put a good meal on the table without second-guessing. That is exactly what this brand stands for.”

First Choice Premium Spaghetti is now available at major retail and trade outlets nationwide, with consumer campaigns set to roll out immediately.

Source - Olam Agri