Founded in 2013, Ghodawat Consumer (GCL), the fast-moving consumer goods arm of Sanjay Ghodawat Group (SGG), has focused on constant product innovation, customer-centricity, affordability, and quality, creating a unique brand identity for itself.
GCL started its journey by manufacturing edible oils. Soon the increasing consumer acceptance, trust, and notable success, the company was encouraged to expand and diversify its product portfolio to include staples, impulse, and Home and Personal care categories.
GCL's 'Star' brand atta, edible oil, jaggery, pulses, rice, salt, sugar, snacks, assorted namkeen's and water are now household names in Maharashtra and Karnataka, and so are the "Ayurstar" range of personal care products and the "Klemax" range of homecare products. "Fizzinga" - carbonated drinks, "Frustar" – fruit drinks and "RIDER" – Energy Drink are among the top-selling products in the beverages category. The dairy division includes "Star" Ghee, "Hapy" Milkshakes and "Star" Flavored Milk.
Continuous R&D for innovations
GCL has created a distinct identity and has set a benchmark of excellence in products and services with the trust of millions of consumers.
According to Shrenik Ghodawat, managing director, Ghodawat Consumer (GCL), the premise behind the business model is that the consumer utilizes at least one product from GCL for the entire day. That is why GCL has invested in state-of-the-art infrastructure, high-quality packaging & raw materials, and a skilled team to deliver the best possible. With standards that measure those of top MNC companies, GCL aims for consumers to switch to healthier and higher-quality items by pricing the products cost-effectively. Currently, the research and development center has developed several innovations such as:
Green packaging material initiatives
biodegradable paper sachet to replace poly pouches. Such as packing jaggery in a biodegradable paper sachet
Healthy Food products
Beverage - replacing or blending the stevia (natural sweetener) with regular sugar to reduce intake of calories reduction; fortification of Vitamin C in milkshakes and mango juices; and oral rehydration solutions to replenish minerals and electrolytes in the body.
Snacks - producing Multigrain chips that are 40%less fat compared to regular potato chips and focus on baked snacks
GCL at Annapoorna - ANUFOOD India 2022
Speaking about their upcoming participation at ANUFOOD India, the largest international fair for food & beverage in September 2022, Ghodawat says, "Platforms like ANUFOOD help us strengthen our relationships with the existing customer along with building brand awareness and visibility to new customers. It is an open opportunity to Introduce a new product range and get honest feedback while sampling our new products. Moreover, helps us meet and connect with prospective clients, traders, partners, buyers, and distributors and enhance our database."
The company plans on showcasing its entire range of categories- staples, impulse, and home and personal care.
- Staples- atta, edible oil, jaggery, star rice, salt, and khadsari sugar
- Bakery- Star - chai-rusk premium milk toast, cupcakes, vanilla cake, wafer bites
- Beverages- Fizzinga, Frustar, Fizzinga Junior, star - package drinking water, coolberg, and energy drink
- Snacks- potato chips and fryums in various flavors and various namkeens.
- Extruded Snacks- Fataake, Funrings, and Conez
- Personal Care- Ayurstar Hair oil
- Home Care- Ayurstar Agarbatti. Klemax products like Dish Wash, Disinfectant and Super Concentrated Floor Cleaner, Toilet Cleaner and Glass Cleaner
- Dairy- Star Desi Ghee, Star – Flavoured Milk, and Hapy – Milk Shake.
Aims to achieve target revenue of INR 2,000 crore by 2023
In the coming times, GCL plans to expand its business horizons by achieving a target revenue of Rs 2,000 crore by the end of financial year 2023 and plans to become a 5000-crore company by 2025.
Ghodawat also informs that GCL has pledged to adopt eco-friendly practices and become plastic and carbon neutral by 2030. "All our manufacturing facilities are solar-powered and generate their electricity through co-generation. With a profound opportunity to help build a more sustainable future, this endeavor is not just born out of an environmental basis but also includes social concern for the planet we share," he concludes.
Register Now and visit their stall to explore their offerings at Annapoorna – ANUFOOD India from 14 to 16 September 2022 at Bombay Exhibition Centre, Mumbai.