AdCount Technologies, the parent company of SupplyNote, acquires Posify to strengthen its SAAS offerings

SupplyNote, a business-to-business (B2B) software-as-a-service provider that assists food and beverage companies in digitizing and automating their supply chain and procurement, has integrated Posify solutions through an acquisition deal signed by its parent company AdCount Technologies. This allows SupplyNote to secure all of Posify’s existing clients and further boost the goal of increasing its client base fourfold over the next fiscal year.

AdCount’s flagship product, SupplyNote, supports F&B businesses in digitizing their supply chain (inventory, warehouse, logistics, and procurements). SupplyNote offers integration with most POS platforms to obtain sales data for inventory automation. With the merger of Posify solutions, SupplyNote acquires Posify’s intellectual property as well as the assistance of its skilled team.

 “At SupplyNote we are excited to have acquired Posify solutions to refine our technology offerings to help our clients generate more revenue and build their business. The F&B industry typically has to endure huge losses due to inventory mismanagement since most outlets still use pen and paper to track and manage their inventory. There is no digital record of consumption, which leads to human errors. SupplyNote as a solution can help businesses cut down their cost of operations while helping them increase their profit margins by reducing losses caused due to mismanagement.,” said Kushang, co-founder and chief executive officer, SupplyNote.

“SupplyNote is already integrated with most POS systems of the world and functions well together. However, we acquired Posify to further, empower our SAAS offerings and convert them into a complete suite. When we integrate with another POS solution, we capture data of orders to update inventory logs. However, integrations have certain limitations, and we have no control over the point-of-sale experience, which is required by some of our enterprise clients. This acquisition will help us optimize the point-of-sale experience, all their data will be centralized and operated by one system – SupplyNote. Our target market is HoReCa businesses, and we are especially interested in chained cloud kitchens and QSRs as our offerings are extremely valuable to them. That being said, every F&B business that needs a supply chain can reap benefits from our services,” said Abhishek Verma, co-founder and chief operating officer, SupplyNote.

SupplyNote is on a mission to digitize the food and beverage industry, connect outlets, service providers, and suppliers, allowing them to manage inventory, place orders, and uncover sales performance insights to strengthen their business. Posify is a POS that helps F&B businesses manage their front end of the business- like billing, order management, kitchen order display, delivery rider tracking, order aggregation from Zomato/swiggy, etc., customer loyalty, marketing tools, and much more. Although Posify and SupplyNote are independent products at the moment, any SupplyNote client can receive substantial discounts on Posify subscriptions by approaching their customer relationship manager.