Alpino Health Foods raises capital through revenue-based financing before its seed round

The brand raised funds from Klub, India's leading revenue-based financing player, to increase brand visibility and build the team
Alpino Health Foods raises capital through revenue-based financing before its seed round

Photo - Alpino Health Foods

Alpino Health Foods, the brand of healthy breakfast food products, announced that it had raised an undisclosed amount in revenue-based financing round from patron investors on the Klub platform. This fund will be dedicated to branding, marketing and building the team. Alpino Health Foods is one of the few brands that got a deal from 4 Sharks. However, the brand raised funds through RBF before closing its seed round.

Alpino is a pioneer in the peanut butter category. According to the company, the brand sells one peanut butter jar every 15 seconds. It has recently expanded its portfolio to provide a wider range of nut butter and healthy spreads. In line with this, the company plans to launch an exciting range of healthy breakfast essentials as a part of its vision to become the go-to brand for nutritious breakfast without compromising on taste.

Alpino is currently present on 20+ eCommerce platforms and 5000+ retail stores across India and selling from its website. Alpino Health Foods specializes in products made of premium quality and minimum ingredients. The brand focuses on busting myths of healthy food being costlier.

The brand has successfully roped in celebrities across different categories like KL Rahul (vice-captain of India's national cricket team) and Prince Narula (one of the biggest celebrities in Indian reality shows) for their campaigns along with 500+ renowned fitness enthusiasts.

Chetan Kanani, co-founder and managing director, Alpino Health Foods, said, "Alpino Health Foods is a combined effort of six friends, who have worked tirelessly to create this brand and its market. When six friends came together to contribute to the better health of society, the research concluded that India desperately needed a good source of nutrient-rich foods. Towards their vision to expand its richness and awareness, they have Partnered with Klub. With Klub, "we felt that we are talking to a partner, who is equally invested in making us a successful brand. We are planning to use these funds to expand our digital footprints and create more awareness about our brand and hire across verticals".

Speaking about the funding, Subhashish Bhadra, director at Klub, said, "The Indian breakfast market registered a growth rate of 12% CAGR in 2020, which further accelerated to 18-20% in the post-pandemic world, as people become more inclined to convenience foods. This is why patron investors on Klub were excited by the opportunity to back one of the leaders in this space, which was also featured on Shark Tank India. Alpino's steady month-on-month revenue growth and strong brand recollection saw it get subscribed on our platform within minutes."

Klub has facilitated more than 400 investments in 200+ digital businesses so far and has a community of more than 6250 patron investors. The company raised US$ 20 million in one of the largest seed rounds in the country and grew by 20x in the last year.

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