Anand Kripalu invests in Nutri-tech startup Superfoods Valley

Superfoods Valley, nutrition and food-tech startup headquartered in Bangalore, recently welcomed Anand Kripalu to its panel of investors. The company, dedicated to ‘Making Nutrition Easy,’ is set to launch in the third quarter of FY22. It aims to bridge the issue of the nutri-gap with its products and data-backed tech solutions to challenge the ongoing endemic of hidden hunger and micronutrient deficiencies.

Anand Kripalu, with vast expertise in the food and beverages segment, has over three decades of experience in the FMCG sector and has previously held various senior level management positions of the top FMCG brands of India, such as Cadbury as the president - Asia, Mondelēz International as the president - India and South East Asia, Diageo as the managing director and chief executive officer and member of Diageo Global Executive Committee and Unilever as managing director - East Africa.

Apart from Anand Kripalu, Superfoods Valley holds trust and support of a cohort of scientific councils and experts from the field of health and nutrition, including prominent names such as Dr PR Krishnaswamy, ex-director and founder, Protein Foods and Nutrition Development Association of India, Dr B Sesikeran, Former Director National Institute of Nutrition, Mallika Janakiraman, Founder nutriQ360 Degrees, Sheela Krishnaswamy, Nutrition and Wellness Consultant, Dr Shovan Ganguli, R&D Expert and Dr Gurmeet Singh, Scientist, Inventor & Innovator researching food.

Speaking on the collaboration, Anand Kripalu stated, “I am glad to partner with Superfoods Valley as it aims to make nutrition simpler by equipping consumers with nutri-specific knowledge with an array of services and products from research-based tech to shelf. There is a noticeable shift in the Indian food sector with a growing demand for healthy and mindful intake. It’s great to find key players optimizing tech to support critical causes such as nutrition needs."

“We are pleased to welcome Anand Kripalu to our investor panel. Anand is an erstwhile colleague, and his faith in our company is a testimony that we are on the right path. Superfoods Valley aims to address the widespread problem of nutritional deficiency and inspire people to eat correctly and live healthily,” added Amarpreet Singh Anand, founder, Superfoods Valley.