With its legacy of taste, health, and purity, Ankur Oils is one of Gujarat's most trusted edible oil brands. Ankur has become more than a household name since it was established in 1978.
With the belief that it has been a part of the family for at least two generations and has been shared from generation to generation as an integral part of the Gujarati kitchen, Ankur has launched a new campaign in the state - Ej Atut Bandhan - using 360-degree media vehicles.
Ankur has strategically chosen the very popular and well-known Gujarati celebrity actresses -Aarti & Aarohi Patel. In real life too, they are a mother-daughter duo who cherish a very strong relationship & chemistry between them. The advertising campaign also portrays their strong bonding and their timeless relationship with Ankur Oils.
“The first ad film of the new campaign has been launched, and it has connected very well with the target audience. The unprecedented and overwhelming response from households and the trade channel reflects the love and affection consumers in Gujarat have towards Ankur as a brand,” said Jyotsnaben Patel-Director of Ankur Oils.
Two more advertisements as a part of the “Ej Atut Bandhan” are in the offing and will be released over the coming months.
Ankur, along with the new campaign, has also launched a fresh new pack design to connect with the new generation while also resonating with the old generation.
Ankur has a sales network of more than 3,500 retail outlets across Gujarat, is also coming up with a first-of-its-kind exclusive Ankur Brand Retail Store in Ahmedabad.