APEDA facilitates first export of Purabi Ice Cream to Bhutan

In a significant milestone for India's dairy sector, the first export consignment of Purabi Ice Cream by the West Assam Milk Producers' Cooperative Union Limited (WAMUL) was flagged off to Bhutan by Himanta Biswa Sarma.

Facilitated by the Agricultural and Processed Food Products Export Development Authority, the export marks an important step in expanding the global footprint of India's dairy products while showcasing the growing competitiveness of the country's dairy industry in international markets.

The initiative is expected to create new market opportunities for dairy products from the North Eastern region, enhance export potential, and generate higher income for dairy farmers. It also reinforces the Government of India's commitment to strengthening agricultural exports and improving the livelihoods of farmers through increased access to overseas markets.

The successful export of Purabi Ice Cream to Bhutan highlights the quality and reliability of Indian dairy products and reflects the collaborative efforts of APEDA, the Government of Assam, and WAMUL in promoting value-added dairy exports from the region.

This achievement is expected to pave the way for greater international recognition of dairy products from the North East and contribute to the sustainable growth of India's dairy export ecosystem.

Source - This article is written based on the information provided on Shri Piyush Goyal's social media handle.