Barry Callebaut to establish a production footprint in Morocco through a partnership with Attelli

The Barry Callebaut Group, one of the world’s leading manufacturers of high-quality chocolate and cocoa products, announced the signing of a long-term agreement with Attelli SARL, a distributor and confectionery manufacturer based in Casablanca, Morocco. Attelli, which is part of the French COFRAPEX Group, specializes in catering, food distribution, and retail in Morocco and neighboring countries.

Under the terms of the agreement, Barry Callebaut is taking over the manufacturing asset of Attelli in Casablanca, establishing the Group’s first production footprint in Morocco and subsequently on the African continent. In addition, Barry Callebaut is entering into a long-term supply agreement for a compound with Attelli. This partnership allows the company to better cater to local demands and accelerate its expansion in North Africa.

 “We are delighted to partner with Barry Callebaut, the world’s leading chocolate manufacturer. Thanks to the agreement, we can expand our product portfolio at the highest international quality standards and offer our customers a wider range in Morocco and beyond,” says Hadrien Devichi, general manager, Attelli.

“The opening of our CHOCOLATE ACADEMY Center in Casablanca is a new milestone that will unlock the promising market potential in North Africa. Thanks to the partnership with Attelli SARL, we will gain further insights into the needs of local customers and provide locally produced goods, allowing us to drive growth in different segments, from Gourmet to Food Manufacturers,” says Amine Mebrouki, general manager - Middle East & North Africa, Barry Callebaut.

The signing of this long-term agreement comes only five months after the opening of the CHOCOLATE ACADEMY Center in Casablanca, Morocco, a creative platform where chefs and artisans can showcase and develop their talent and skills. The CHOCOLATE ACADEMY Center and the factory will complement each other by offering co-creating and co-developing opportunities as well as manufacturing solutions.