With the devastating second Covid wave testing the country’s healthcare to its limits, Bikano, India’s foremost snacks brand, has pitched in with its contribution to the ongoing battle against the pandemic. Displaying its devotion to a higher cause, the company has recently donated Rs 22 lakh to Prime Minister Cares Fund.
“The first wave of Covid was challenging enough. With all its ferocity, the second wave has come upon us, most unexpectedly impacting us Indians like never before. And Bikano has always stood for what counts for the greater good. As a company with a conscience, we aim at not only winning the hearts and minds of our patrons and food lovers; we are sincerely looking forward to giving back to the wider society where we belong to. And what better than pitching in for a cause which has affected nearly every one of us in some ways or the other,” said Manish Aggarwal, director, Bikano.
“Even as the authorities are doing everything in their power to stem the tide of destruction and death unleashed by the second wave, like everyone else, the Bikano family too has been jolted. We all remember that PM Cares Fund had been set up to fight a public health emergency of this magnitude. And so, when the government is doing so much to make things better in the face of such a formidable public health challenge, how could we stay behind and remain passive onlookers. It was our bounden duty to come forward and make our small contribution count,” said Aggarwal.
The company has remained relatively unscathed from the economic headwinds coming on account of Covid-19 even during the second wave. Bikano launched as many as seven products on a single day nationally, which was soon followed by separate launches in cities in Punjab and northern Hindi-speaking markets of UP and Uttarakhand, demonstrating its brand strength and performance.
Established back in 1950, Bikano is one of the foremost packaged snack brands in the country. Tapping traditionally rich Indian culinary heritage and its unique and signature offerings has come to occupy a permanent presence among consumers. Today, it has a presence in over 35 countries, including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa, and the Indian sub-continent.
Bikano boasts of five major production facilities across New Delhi, Greater Noida, and Rai. Deploying technology to the fullest, Bikano products is packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as a HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s and Australia’s and New Zealand’s regulations. With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.