Bikano, India’s favorite snack and packaged food manufacturing company has inaugurated their newest plant in Greater Noida as a part of their long-term expansion strategy focused on the northern and eastern region. The primary goal of the company is to meet the increasing demand for its products in the region and expand market coverage. By setting up a new facility, the company plans to improve its supply chain efficiency, reduce transportation costs, and better serve its customers in the northern part of the country. Additionally, Bikano plans to compete with other snacking companies in the region by providing a more comprehensive product line and quicker delivery times to its suppliers in Tier 2 and 3 along with rural areas. The company also aims to increase its workforce and provide job opportunities through new project launch in Greater Noida.
Pankaj Aggarwal, chief operating officer, Bikano, Bikanervala Foods says, “Northern market has been crucial for our brand as it offers significant potential for growth and expansion, and the new plant is a part of the company's long-term vision to tap into this potential. Additionally, setting up a new factory in Greater Noida will enable us to meet the rising demand for our products especially, bhujia, mixture, and snacks category. It will also help us to expand our customer base, and optimize supply chain. Overall, the launch of the new manufacturing unit in the northern market is a significant milestone for the company, and it demonstrates its commitment to delivering high-quality products and services to its customers in the region.”
Kush Aggarwal, HOD Marketing, Bikano, says, “Northern market has a huge potential in terms of sales and it contributes around 60-65% of Bikano’s revenue. We are excited to launch our new plant in Greater Noida, which aligns with our long-term expansion strategy. Our aim is to offer our high-quality and innovative products to more customers in the north and eastern region, and the new project will help us achieve that. With our unique selling points, commitment to sustainability, and dedication, we are confident that we can make a positive impact on the market.”
Manish Aggarwal, director at Bikano, Bikanervala Foods, has stated that the company has invested 400 crores for the establishment of its new project in Greater Noida and aims to achieve a turnover of 1800 crore by FY23-24, highlighting the plant's importance in achieving the company's business growth objectives.
“We have planned an aggressive marketing strategy that includes utilisation of omni-channel approach which is an essential for reaching a diverse and wide audience, providing seamless customer experiences, and boosting brand awareness across multiple touchpoints. Our focus is not just on driving sales but also on creating brand loyalty and building long-term relationships with our customers. We are confident that our aggressive marketing approach will help us achieve our business objectives and establish ourselves as a leading snacking brand in the market,” added Kush Aggarwal, HOD Marketing, Bikano.