Bingo! Potato Chips roasts itself in a bold new campaign

How many brands do you know that can look in the mirror, laugh at their flop era… and turn it into their power move? Well, Bingo! Potato Chips just did exactly that. The brand is entering its boldest chapter yet — one that begins with a self-roast, crafted in a unique new campaign.

For years, Bingo! has been a crunchy favourite. Long celebrated for innovation and its out-of-the-box humour, Bingo! has been a thought leader in the snacking space with iconic brands like Bingo! Tedhe Medhe & Bingo! Mad Angles. But when it comes to Bingo! Potato Chips in North & West? Let’s just say… it’s been more of a “Big No”. So instead of shying away, the brand is taking this on the chin. The brand’s new campaign unapologetically calls itself out and invites consumers to witness a transformation like never before. Flipping the “Big No” into a “Big Yes”.

The new pack designs are inspired by a deliciously dark and macabre-inspired aesthetic, tapping into humanity’s love for the beautifully bizarre – with hauntingly cool designs, mysterious motifs and flavours that pop off the shelves. The 6 packs are not just snack packs — they’re weapons of flavour. From the evocative visuals to the bold new taste profiles and a vibe that's sure to set in the #FOMO. In a world of safe and same, these packs deliver the drama, turning curiosity into craving.

The comeback isn’t just talk. It’s got serious punch with the launch of two electrifying new flavours. Butter Garlic - a first-to-market in the chips category delivering the experience of Garlic Bread in a chip and Himalayan Pink Salt - a refined flavor preferred by evolving consumers & delivered through unique pink tinted chips.

In this exciting new campaign, Bingo! is telling consumers in its signature humorous style: “Yes, we were a Big No. But not anymore!” This campaign is a signal of a brand ready to fearlessly evolve and reboot.

“Humour has always been in Bingo!’s DNA. So, when we decided to re-introduce Bingo! Potato Chips in North & West India, we knew we had to do it our way — with wit, honesty, and swag. This isn’t just about a comeback, it’s about a new energy, a new attitude, and a brand that’s owning its journey — the successes and the failures”, said Mr. Suresh Chand, VP & Head of Marketing, Snacks Noodles & Pasta, ITC Foods.

"As a creative team, this was our first rodeo with brand Bingo!, and we’re thrilled that our fun meters and strategic compasses pointed in the same direction. It’s rare, but when mischief and marketing meet at the right spot, magic happens. Here’s hoping BigNo gets a big Yes from both the industry and the audience”, said Mr. Rohit Dubey, Senior Executive Creative Director at Ogilvy.

Bingo! Potato Chips is back. And this time, the answer to Bingo! is a resounding YES.