BL Agro ventures into eCommerce with its Nourish Online store

The online store enables augmentation of the brand's digital presence, customer outreach & double-digit business growth
BL Agro ventures into eCommerce with its Nourish Online store
Ashish Khandelwal, managing director, BL Agro IndustriesPhoto - BL Agro

BL Agro Industries, a leading FMCG conglomerate, announced the brand's venture into the eCommerce portal, www.nourishstore.co.in, for direct access to its nutrition-rich product range. In line with the company's objective and following the Prime Minister's vision for Digital India, BL Agro has augmented digital transformation to accelerate its food and grocery business. The company, which sells over 173 million products per year, is also expecting a growth of 10% from its eCommerce wing!

The website is already clocking a daily transaction of 25000+ with an estimated spur in sales by about Rs 42 million by the end of 2021. Nourish Store has been designed and rolled out with customization features to provide easy access to BL Agro's Flagship products across nine categories: pulses, spices, dry fruits, cereals, and ready-to-cook items. The diverse food range aims at catering to daily household food item requirements by BL Agro. The brand is endorsed and vouched by Shilpa Shetty, focused on including nutrition in everyday food. Some of its leading products like the mustard oil brand 'Bail Kolhu' are endorsed by Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi.

On the occasion of the launch, Ashish Khandelwal, managing director, BL Agro Industries, stated, "Since last year, consumer shopping habits have seen a remarkable shift to online shopping. A robust digital presence is necessary, and this is what we at BL Agro are striving for. Digital transformation is the future for business and we have taken the lead to give consumers a delightful and health-focused experience with NourishStore. We are proactively aligned with the vision to deliver quality food products and promote a healthier lifestyle amongst our consumers."

The streamlined, modern design offers easy navigation, a user-friendly interface, and engaging content to help website visitors better understand the nutritional details of its products and make an informed decision. With features such as maximum safety delivery, 100% nutrition, replacement guarantee, secure payment gateways, and convenient home delivery at pan India level on minimum order of Rs 300, the website offers a seamless digital buying experience for customers. It also features nutritious recipes and nutrition profiles of food items for fitness enthusiasts.

Commenting upon the launch, Richa Khandelwal, brand spokesperson, says, "We are cognizant of the eCommerce trend and we have built a Nourish Store that ensures the safety of our products while keeping the nutritional value intact as they are delivered online. Our delivery network across states ensures timely delivery of high quality at attractive prices and superior customer experience."

BL Agro recorded a 25% increase in its market and outlet reach in the last financial year. Overall, the company has invested over Rs 2 Million to build NourishStore and all aspects of operations such as category development, supply chain, and marketing.

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