Boavista - the taste of tradition, reinvented for the future

Gentlebrand Design Agency’s has recently collaborated with REFITEC Angola, a company dedicated to bringing authentic local products to market with a renewed sense of identity and purpose.

Rooted in tradition, identity, and territory, REFITEC entrusted Gentlebrand, a Sidel company, with the creation of Boavista, a vegetable and soya oil designed to reflect Angola’s rich cultural heritage through a modern, distinctive visual identity.  

A new icon of tradition 

Boavista was developed as a brand that speaks to the heart of the Angolan people, reinforcing its local roots while appealing to new generations through modern, meaningful design. The challenge was to create a brand that honours local traditions while engaging today’s consumers through contemporary aesthetics and thoughtful storytelling.  

Gentlebrand responded by crafting a complete visual identity that conveys authenticity, craftsmanship, and a deep sense of belonging. The result is a brand that looks distinctive on the shelf yet feels timeless in its connection to the land and its people. 

Design influenced by origin 

The logo features intricate detailing around the letter “O,” inspired by the African sun, a subtle yet powerful symbol of vitality and origin. The labels are enriched with geometric patterns that evoke Angolan craft traditions, lending depth and texture to the packaging while reinforcing its local narrative.

The packaging system, developed across multiple formats, from 1-litre PET bottles to canisters and secondary cardboard packaging, was designed for visual coherence and strong shelf presence. Each element was carefully considered to reflect the product’s authenticity and its connection to Angolan identity.

Printing was executed in collaboration with La Prensa Etichette, ensuring impeccable graphic precision and consistency across the range.

Boavista is more than a cooking oil; it is a celebration of Angola’s flavours, colours, and cultural roots. It represents a perfect balance between tradition and innovation, brought to life through thoughtful design and strategic storytelling.

With Boavista, Gentlebrand has helped REFITEC create more than just a product; it has created a symbol. One that reflects the pride of a nation, the richness of its ingredients, and the values that unite generations.