Bonn Group plans to scale up the biscuit business in the Punjab market

The company engages Channel Partners in Jalandhar
Bonn Group plans to scale up the biscuit business in the Punjab market
Photo - Bonn Group

Bonn Group of Industries, one of India's leading manufacturers of FMCG Food products, is focused on establishing connections and building bonds of trust and successful partnerships with its massive channel partners’ network. The brand organized an exclusive channel partners’ meet in Jalandhar, Punjab. Coming together to acknowledge performance and construct plans, the event was marked by insightful discussions and guidance by leaders. Besides being appreciated for achieving sales objectives through the hygienic distribution of products, the channel partners were also celebrated for being an integral part of the company's progress journey.

The guest of honor included Navdeep Chadha, vice president Sales; Dawinder Pal, head of Marketing Bonn Group; Rakesh Sharma, AGM Sales; Atul Vashisht, RSM Sales; Sukhpreet S. Naz, deputy marketing manager, Bonn Group.  

The channel partners were also acknowledged for their efforts in helping the company to meet its sales objectives by ensuring the hygienic distribution of Bonn Products across the state. The top deck from Bonn Group shared its vision to target double-digit growth in Punjab. The objective of the meeting was to make the channel partner feel that they are very much a part of the Bonn Group of Industries and that their growth is an integral part of the company's progress. 

"With a well-established network in India, we endeavor to penetrate urban and semi-urban areas of Punjab through our highly committed channel partners and sales team; Distribution is the core of any FMCG business; therefore, we always make a conscious effort to align channel partners with Company’s way forward," said Dawinder Pal, head of Marketing, Bonn Group of Industries.

"Jalandhar channel partners' meeting has helped us in identifying challenges and market gaps Punjab market. Despite our good performance amid COVID, we want to take the game ahead by making the best of the coming quarter. The channel partners have been about our new products with which they can help us achieve pre-COVID sales numbers," said Navdeep Chadha, vice president - Sales, Biscuit.

Bonn is a quality-driven FMCG Company founded over three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand 'BONN' has become synonymous with Bread & Bakery in many cities in North India, where the company enjoys a dominant market share. The head office is based in Ludhiana. The group produces a range of food products, including Bread, Biscuits, Cakes, Rusks, and Cookies, that are sold in India and exported to about 55 countries on three continents. 

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