Carlsberg launches exclusive anniversary brews to celebrate 175 years of brewing

Carlsberg launches exclusive anniversary brews to celebrate 175 years of brewing
Photo - Carlsberg

175 years of pioneering, curiosity, and a quenchless thirst for progress. The history of Carlsberg is built on a long tradition of innovation and a will to relentlessly develop the art of brewing. To celebrate Carlsberg’s 175th anniversary, a series of exclusive experimental brews have been developed.

A Carlsberg Brut Beer with Montrachet yeast and with notes of yuzu, grapefruit, and rose water. A Carlsberg Barrel Aged Lager that has been lagered on Danish whiskey barrels for 175 days and the impossible made possible, Carlsberg Wheat Lager is made out of 100% wheat malt.

From a small craft brewery in Valby, Copenhagen, to a big international beer company with the world’s first industrial research lab. Carlsberg’s founder J. C Jacobsen’s journey from home brewer to successful beer visionary placed him and the Carlsberg brewery on the map in the fields of both research and innovation.

This year it is 175 years since Jacobsen started the journey of Carlsberg, which now has become one of the most successful international breweries in the world. His pioneering spirit has ever since been a true inspiration for the brewmasters that followed in his footsteps and continued to develop one of the best beers in the world. To celebrate Carlsberg’s 175th jubilee, three exclusive brews that push the boundaries of brewing are launched. All were developed in the Carlsberg Research Laboratory.

Carlsberg Brut Beer

Brewed with wheat malt and Montrachet yeast from Carlsbergs’ collection, which gives the beer an elegant, sparkly, dry, and smooth touch. Yuzu, grapefruit, and rose water give a great balance and a uniquely crisp and refreshing finish. A different beer for special occasions.

Carlsberg Wheat Lager

100% wheat malt. 0% barley malt. Theoretically impossible? Probably. A smooth and wine-ish beer brewed with all wheat malt and dry-hopped with Nelson Sauvin hops.

Carlsberg Barrel Aged Lager

Lagered in barrels from Danish Whiskey brand Stauning for 175 days to give it a refined, rich, and peaty taste. It has a complex character and is golden in color.

The three brews are limited-edition and only available in select markets.

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