Coffee Board is exploring franchisee model for entrepreneurs to set up India Coffee House centers in Tier II cities

Coffee Board is exploring franchisee model for entrepreneurs to set up India Coffee House centers in Tier II cities
Photo - Coffee Board
  • India Coffee House to provide an opportunity to the incubates of Atal Incubation Centre. Currently, the opportunity is provided to start-up Mitti Café.

  • Coffee Board to offer the course in professional barista training

  • Coffee Board is exploring a franchisee model for entrepreneurs to set up India Coffee House centers in Tier II cities.

A newly renovated India Coffee House, located on the Coffee Board premises on Ambedkar Road, was inaugurated by Rajesh Agrawal, Indian administrative services, additional secretary DOC, ministry of commerce, government of India, in the presence of Neeraj Gaba, director - plantation, DoC, ministry of commerce and industry, K G Jagadeesha, Indian administrative services, chief executive officer and secretary, Coffee Board, government of India, N N Narendra, Indian ordnance factories service, director of finance, Coffee Board, government of India and M Senthil Kumar, director of research, Coffee Board, government of India. Renovated for Rs. 22 lakhs, the décor, and interiors of India Coffee House have been revamped in a way that keeps the legacy of the 50-year-old iconic coffee house while making a subtle yet strong connection with the youth.

India Coffee House has provided the opportunity to Mitti Café a chain run by the staff of specially-abled personnel, a incubate of Atal Incubation Center. The Coffee Board will also use this facility as a training center for those interested in starting a coffee business from tier II cities.

Speaking at the inauguration, Rajesh Agrawal, Indian administrative services, additional secretary DoC, ministry of Commerce and industry, government of India, said, “We have renovated the iconic India Coffee House to retain its aesthetic heritage feel while making it appeal to youngsters. There are a few changes in the menu, to include expresso coffee”.

Photo - Coffee Board

K G Jagadeesha, Indian administrative services, chief executive officer and secretary, Coffee Board, government of India, said, “This renovation is the first step in our long-term plan to promote coffee across the state. The outer corridor has been modified to accommodate twenty more chairs. Coffee Board, as a tradition, supplies only pure filter coffee, and the new menu has been curated by Mitti café will introduce a specialty segment of coffee. There has been a marginal increase in the price of some menu items. We will soon introduce a course in professional barista training for youngsters who have completed their plus two or twelfth standard and want to set up their coffee shop. We are also exploring introducing a franchisee model for entrepreneurs in Tier II cities, where they will be trained here in Bengaluru and we will give them the required assistance to set up India Coffee House centers in their respective cities or towns. We aim to promote entrepreneurship and increase coffee consumption across Karnataka.”

India Coffee House is open to the public now and will be operational from 9:30 am to 6:00 pm.

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