
Tropicool, a global brand of açaí and superfoods born in Brazil and already present in more than 10 countries, announces a new phase of its international expansion with the opening of stores in Madrid, Paris, and Dubai. Known for the premium quality and authenticity of its products, the company reinforces its mission to bring the fresh taste of the Amazon to consumers around the world.
Originating from the Amazon rainforest, Tropicool’s açaí is a symbol of health, energy, and lifestyle. Unlike most brands in the market, Tropicool offers 100% fresh açaí — never frozen — preserving all the nutrients and the fruit’s natural flavor. The brand also combines açaí with superfoods such as mango, coconut, and other toppings, turning each bowl or smoothie into a nutritious, flavorful, and complete experience.
“This care is reflected throughout the entire production chain: from sustainable cultivation to the manufacturing process, every step is carried out with precision to ensure freshness, safety, and premium quality. This standard of excellence has earned the brand recognition from the International Taste Institute, which has awarded Tropicool for three consecutive years with the ‘Superior Taste Award,’ recognizing it as the best açaí in the world,” says Caio Nabuco, CEO of Tropicool.
Tropicool is a true national pride. It represents not only a product but a healthy and flavorful lifestyle that connects Brazil to major capitals across the globe. This global connection is strengthened by the presence of Neymar Jr. as the brand’s official ambassador, bringing authenticity and charisma to the mission of introducing Amazonian açaí to new audiences.
For Nabuco, the international expansion is a strategic milestone:
“Tropicool was born with the purpose of bringing the best of the Amazon to the world, combining health, flavor, and premium quality. Being present in iconic cities such as Dubai, Paris, and Madrid is a key step that reinforces our global mission to show that Brazilian açaí can be among the most desired and recognized products on the planet. We want every person, anywhere in the world, to feel the freshness and energy of the Amazon in every spoonful” he concludes.
United Arab Emirates – Dubai – The new stores in Souq Badr and Kite Beach will cater to both tourists and locals seeking healthy and premium experiences in one of the world’s most cosmopolitan destinations.
France – Paris – With a strategic location, the brand connects with the urban and healthy lifestyle of the French capital, reinforcing its identity as a nutritious and modern option in one of the most influential cities on the planet.
Spain – Madrid – The new store will open on September 12 at Centro Comercial Plenilunio, one of the main shopping hubs in the Spanish capital, strengthening Tropicool’s presence in a growing European market for natural and functional products.
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