Good Monk secures Rs 7Cr pre-series A funding from Multiply Ventures, Sharrp Ventures and Thinkuvate

Superfoods Valley, a Bangalore-based Nutrition start-up announced a successful fund raise of INR 7 Crores in a Pre-Series A round. This investment is earmarked for scaling its flagship brand, Good Monk, which offers a unique range of nutrition mixes and instant fruit drink mixes. New investors Sharrp Ventures, Thinkuvate along with existing investors Multiply Ventures have invested in this round.

Founded by Amarpreet S Anand and Sahiba Kaur with a mission to combat the issue of hidden hunger (micro-nutrient deficiency). Good Monk offers a range of nutrition mixes that can be added to food without changing its taste, color or smell. Good Monk Family Nutrition Mix is clinically tested & 95% of people see a marked improvement in their energy, immunity and gut-health with regular consumption over a period of 120 days.

Speaking on the announcement, Amarpreet S Anand, the founder of Superfoods Valley, said, "We are really glad to have our investors back us on this journey because the positive change which Good Monk can create in the health of Indians could be very significant. It’s probably the easiest way of fortifying your daily food. It's not unsurprising that the business has really accelerated and grown by 3X in the last three months.”

Sahiba, co-founder & mom-preneur, said, “For me, the greatest satisfaction as a parent founder is to talk to our customers & observe how the product is improving their family's health. There is no greater joy than that!”

Sanjay Ramakrishnan, founder and general partner- Multiply Ventures expressed, "As investors, our decision to invest in the brand for the second time reflects our unwavering trust in the company's vision, leadership, and potential for growth. We are confident that our continued investment will not only drive the brand's success but also contribute to meaningful and impactful outcomes in the nutrition space."

Chaitanya Rathi, the partner at Sharp Ventures, said, “Good Monk’s unique approach to tackling the challenge of micro-nutrient deficiency reflects our shared commitment to investing in brands that are creating impactful solutions for nutritional well-being."

Minal Shah, vice president, of Thinkuvate, said, “As a parent myself, I understand the lack of nutrition that is there in our children’s diet today. With this simple, easy-to-use nutrition sachet, it is easy-to-smuggle some nutrition into our children and our diet. With Good Monk’s patented product and formulae and their clinical trial results, we feel this product can potentially become a table ingredient like salt and pepper in the future.”